For every internet marketer, entrepreneur and writer, the headline can be your best friend, and it can also be your worst enemy.
Your headline is the ONLY THING that determines whether your article, blog post, sales letter or email gets read.
According to copyblogger, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
Hence, it is needless to say that your headline is the most important piece of your writing.
However, your headline doesn’t have to be overly-complex.
Every now and then, I come across headlines that can qualify as an entire paragraph, and frankly, it’s unnecessary and ineffective.
In fact, a simple, straight-to-the-point headline often works better.
So what’s the purpose of your headline?
Remember, the only purpose of your headline is to persuade your reader to read the rest of your writing.
You can do this by invoking curiosity, instilling fear, or even painting a highly-desirable picture – you can actually do it in more ways than one.
To save you the trouble of thinking of a brand-new headline from scratch, I’ve compiled a list of __ proven headline templates you can use for your next writing.
1.The How-To Headline
The how-to headline solves a specific problem that your reader is facing.
When using the how-to headline, you should highlight the biggest benefits or the end result that your reader desires.
Here’re some examples of a how-to headline:
How to Lose 10kg in 30 Days Without Exercising or Dieting!
How to Win Friends and Influence People
How You Can Earn a 6-Figure Income With Little Effort and From the Comfort of Your Own Home!
2. The Secret Headline
This is one of the most widely-used headlines… only because it works!
There’s even a best-selling book named after this.
Everyone wants to improve their lives, and they think that they need to know about a secret – something that nobody else knows – in order to do it.
Here’re some examples of a secret headline:
The Secret of Successful Self-Publishing for First-Time Authors
Secrets of the Millionaire Mind
The Secrets of Fast and Effective Weight Loss Personal Trainers Don’t Want You to Know!
3. Include a Number
One trick to make your headline a lot more effective is to make it ultra-specific.
If you try to appeal to everyone, you end up retaining no one.
And one of the best ways to make your headline seem specific is to include a number (also known as a list post).
There’s a reason why more than half of the articles of Lifehack (one of the most widely-read blogs) are list posts.
Here’re some examples of a list post headline:
10 Money Habits that are Making You Poor… And I Bet You Don’t Even Know About it
5 Winning Headline Formulas You Can Use to Instantly Capture Your Readers’ Attention and Boost Conversions
7 Warning Signs That Your Spouse is Cheating on You Behind Your Back!
4. Who Else Wants to [Insert Benefit Here]?
Firstly, if the benefit is compelling and relevant, your reader will almost certainly want to find out more.
Secondly, by wording your headline as such, you’re implying that you (and possibly others) have achieved the benefit.
This social proof gives your headline more credibility, and if it’s possible for others, it’s also possible for the reader.
Here’re some examples of such headlines:
Who Else Wants to Have 6-Pack Abs and a Ripped Body in 30 Days?
Who Else Wants to Earn a Consistent 6-Figure Income Trading Forex for Only 30 Minutes a Day?
Who Else Wants to Know the 4 Secret Tactics of Attracting Any Woman You Want?
5. Simple and Specific
If you’re restricted by a tight word or character limit, then it’s best to state your offer simply and directly.
This works for places such as classified ads and pay-per-click advertising.
Nobody wants to read a 30-word headline on the classified ads (nor do you have space to fit that number of words in).
There are no fancy sentences, no wordplay, nothing… just state your biggest benefit upfront.
Here’re some examples:
Christmas Sale… 30% OFF on ALL Purchases!
FREE Forex Trading Seminar… Only 50 Seats Available!
Buy One Get One FREE!
Practice Makes Perfect
Writing strong headlines is a skill that has to be developed after writing lots of bad headlines.
And it’s by no chance a simple skill (but the rewards are tremendous once you’ve learnt how to churn out decent headlines).
Top copywriters have been known to spend as much time on the headline as the rest of the copy.
Don’t worry if you find yourself struggling at first, because you’ll definitely get better over time.
You can practice writing headlines almost everywhere – when sending an email, writing a letter, writing a blog post, and even the first sentence of your Facebook post.
So go out there, start writing, and have fun!
What other headlines that you know are converting well?
Share your knowledge in the comments below!
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